Experts In Asia

About

Joewin Tan is an entrepreneur, cash flow consultant, and keynote speaker who helps founders turn chaotic growth into predictable profitability. Her Encore Effect shows how to design a customer flywheel where niche expertise, shareable experiences, and frictionless journeys create repeat revenue and referrals. Previously the founder of HUONE Singapore at Clarke Quay, she spent eight years in the MICE sector building multimillion operations and coaching SMEs across Asia. She has spoken twice at ITB Asia, worked with trusted brands like SAP, and been featured by media. Known for an interactive style, Joewin fuses candid failure stories with practical tools leaders can use immediately. Based in Singapore, she equips audiences to measure the right numbers, manage cash with confidence, and scale strategically while paying themselves first and sleeping better at night.

Unique Selling Point

Profit Systems Made Simple – Joewin turns messy finances into clarity with practical, repeatable systems for cash flow, pricing, and profit, so founders know exact numbers, scale strategically, and finally pay themselves first consistently without needing finance degrees.

Customer Flywheel Growth Engine – Her Encore Effect shows how niche mastery, shareable experiences, and frictionless journeys convert delighted clients into repeat buyers and referrals, compounding momentum and reducing marketing push, so growth becomes unstoppable rather than sporadic.

Failures Forged Practical Wisdom – From being fired as founder to driving Grab, Joewin shares unvarnished lessons that transform setbacks into strategic pivots, making her message relatable, immediately actionable, and focused on resilience that compounds into sustainable profitability.

Client Testimonials

"having the first-hand experience of witnessing how you delivered a powerful and inspiring speech that truly resonated with me."

It was such a pleasure meeting you, Joewin, and having the first-hand experience of witnessing how you delivered a powerful and inspiring speech that truly resonated with me. The way you described our journey towards pursuing our dreams and achieving great heights as one filled with road bumps, humps, and hurdles was so true. What stood out to me most was your reminder that, by surrounding ourselves with a like-minded community, we can rise quicker and grow stronger with every fall. This message left a lasting impression on me.

- Yeoh Xiao Yun

Co-founder at The Talking Oaks

I was truly inspired by her authenticity and resilience.

I recently had the privilege of attending a talk by Joewin, and I was truly inspired by her authenticity and resilience. Her vulnerability in sharing her journey through unexpected setbacks, coupled with her unwavering persistence to rise above them, was nothing short of remarkable. Joewin’s story is a testament to the power of determination and the ability to turn challenges into triumphs.

- Maneesh Sah

CMO at Rave Marketing Partners

"was deeply moved by her powerful speech on thriving amidst adversities"

I had the pleasure of meeting Joewin recently and was deeply moved by her powerful speech on thriving amidst adversities. Joewin’s ability to share her personal journey with such authenticity and vulnerability was nothing short of inspiring. Her words struck a deep chord with everyone in the room, offering encouragement and reminding us of the strength and resilience we all carry within. Joewin’s unwavering grit, laser-sharp focus, and determination are truly remarkable—she exemplifies what it means to be an overcomer. I am confident her journey of perseverance will continue to inspire countless others. I wholeheartedly recommend Joewin for any speaking engagements or opportunities where her impactful message can empower audiences to overcome adversity, embrace resilience, and thrive against all odds.

- Priscilla Tang

Business Development Partner at Class Living