Max Koh
Cold Calling Sales Expert and MDRT Achiever
Built a $20M+ insurance portfolio entirely from cold calling, achieving MDRT in his first year.
Speaking Topics
THE SECRET TO CLOSING LARGE INSURANCE CASES FROM COLD LEADS
Sales, Marketing and Customer ExperienceSynopsis
In a market flooded with cold leads and stiff competition, closing large insurance cases might feel out of reach. This dynamic keynote reveals three pivotal sales strategy shifts that empower agents to fill their calendars, raise their conversion rates, and consistently close bigger cases—even with prospects they’ve never met before. Through practical frameworks, the “Belief Shifter” mindset exercise, and battle-tested sales scripts, participants will discover how to turn the toughest cold leads into their best clients. With proven tools and a fresh perspective, agents will walk away ready to break through plateaus and achieve MDRT-level success with ease.
Target Audience
Insurance agents, financial advisors, agency leaders, and sales professionals
Key Benefits
Participants will master three sales strategy shifts to fill their calendars, raise closing rates, and boost average case size. Attendees will learn how to adapt sales approaches specifically for cold leads and convert them into qualified, high-value clients. Agents will receive proven scripts and a mindset-shifting exercise to make large case sales the norm, not the exception.
Outline
About
Max is a leading sales strategist and active insurance consultant who achieved MDRT in his first year and repeated the feat in just two months in 2024. Renowned for his ability to close high-value deals, Max built his entire business exclusively through cold calling, without relying on friends, family, or warm leads. With over $20 million in sales closed across one-to-one and group settings, he specializes in large case sizes and consistently earns high commissions. As a passionate trainer, Max has taught over 10,000 professionals in seven countries, sharing his practical, scalable cold calling techniques and sales psychology insights. His approach empowers agents to achieve MDRT-level results from scratch, proving that anyone can succeed in sales with the right strategy and mindset.
Unique Selling Point
2x MDRT Achiever
Qualified for MDRT twice, reaching the milestone in record time and with all sales from cold prospects.
$20M+ in Sales
Closed over $20 million in personal sales through one-to-one and large-group methods, with a focus on large case sizes.
International Training Experience
Delivered high-impact sales workshops in Switzerland, USA, Sweden, Thailand, Hong Kong, and Singapore.
Presentations
Video Presentation
YouTube Video
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Client Testimonials
Helps my prospects to digest the benefits easily, and make buying decisions faster.
My biggest problem previously was that I could NOT get prospects to make immediate decisions fast. I applied the Tic-Tac-Toe strategy that Max taught me, and it is a miracle haha! Helps my prospects to digest the benefits easily, and make buying decisions faster. So far out of 4 new cold meetups that I used his Tic-Tac-Toe strategy, I’ve closed 2 cases ($12k to $18k RP).
- ESTHER OH
The M.E.W.110 strategy that Max taught me is damn powerful.
I paid Max for coaching in August, and what he taught is so insane! He showed us the secrets to “sell without selling”. I started applying everything I learnt and by November, I closed $20,000 in commissions in 1 month, and qualified for MDRT. My favourite part? The M.E.W.110 strategy that Max taught me is damn powerful. I used it to close a large case of $50,000 RP, and the prospect could feel so much pain and emotions that he signed without any objections.
- CHEN XU REN
I was shocked! I boosted my sales conversions to almost 70%... Closed 10 cases this month (Sep 2023)... and just hit $11,000 income this month.
I previously closed about 30%+ of my meetings, and my case sizes are usually only $3k+. I sought Max for personal help in July this year (2023), and within just 2 months of applying his very unconventional sales strategies... I was shocked! I boosted my sales conversions to almost 70%... Closed 10 cases this month (Sep 2023)... and just hit $11,000 income this month. Oh... and my deal sizes also tripled to now doing $8k-$12k+ RP.
- ZELL LEONG
Speaker Information
Experience
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Languages
English