
Expert in sales coaching
Generated 1.2M sales; LBKM Difference Maker Award recipient
Today’s clients are savvy and skeptical—traditional hard-sell tactics just don’t work anymore. In this transformational session, agents will learn to shift from pushy selling to purposeful giving using The Sales Giver Mentality. By blending emotional intelligence, persuasive language, and a proven Value Creation Framework, participants will become the kind of advisor clients trust instantly. This isn’t about scripts or gimmicks—it’s about mastering the mindset and language that build long-term relationships and business resilience. For agents looking to level up in a noisy market, this talk offers the tools and mindset to stand out and scale sustainably.
Insurance agents, financial advisors, and agency leaders
Learn the Value Creation Framework to differentiate yourself in a crowded advisory market. Use persuasive yet empathetic language to increase trust and closing rates. Build a personalized, scalable sales process that converts first-time conversations into lifelong clients.
Abu Sofian is a renowned keynote speaker and leadership strategist, celebrated for transforming organizations through resilience, culture, and talent development. With a career spanning more than two decades, he has worked with leading corporations, government agencies, and top universities across the globe. Abu draws from his diverse background in engineering, technology, energy, and public policy to deliver practical, actionable insights that resonate with senior leaders and emerging talent alike. As a multiple award-winner in leadership and people development, his frameworks have empowered thousands to excel under pressure, drive innovation, and build cultures of sustained success. Abu’s high-energy, interactive sessions are infused with powerful storytelling, practical takeaways, and a deep commitment to helping others unlock their highest potential.
Resilient Leadership Advocate
Abu champions practical resilience, showing teams how to thrive in uncertainty and lead with purpose in fast-changing business landscapes. His frameworks transform setbacks into springboards for sustained growth.
Cross-Industry Influence Expert
Leveraging his vast experience across energy, tech, and government, Abu delivers tailored insights that drive real impact for global companies, organizations, and leaders seeking to future-proof their teams.
Inspiring Storyteller and Trainer
Abu’s dynamic sessions combine actionable strategies with memorable storytelling, empowering audiences to unlock peak performance, boost engagement, and build cultures of excellence from the ground up.
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Passionate, engaging, sincere and most importantly, hitting the right notes. Had an awesome session and the participants thoroughly enjoyed and find it valuable. His preparation before speaking was top notch and he ensured that everything was well executed. To those considering his services, you will not go wrong. His delivery and style will help someone unlock their potential, gain clarity, confidence and take action.
- FIRDAUS ANUAR
Director at MFA Group
Abu Sofian is a fantastic coach. He brings a conversational style and is a great listener so we can quickly get comfortable and go deep. His approach to focus on actionable next steps while staying grounded in long-term values meant I walked out of our session with something I could implement immediately that would move me in the right direction of my long term goals. I'd recommend Abu as a coach to both those who have a clear goal and need support to get there, and those who are looking to make progress while setting their next direction.
- MAK HUSSEIN
Vice President at Mastercard
Sofian's workshop is engaging and insightful. As a veteran in the industry, I thought I had garnered enough experience in my account servicing skill set to manage my team and clients well. To my surprise, there were other areas where I could still continue to learn and improve myself through Sofian's workshop. Sofian is able to deliver the points he wants to bring across by relating it back to our industry. I would recommend Sofian to anyone who is in the service business or leaders of the future.
- MONICA ZHUANG
Agency Lead at Hashmeta
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