Justin Foo

Justin Foo, known as The Brand Chef, is a media and hospitality consultant who transforms personal stories into magnetic brands. His career began in the kitchen, where he became the youngest Asian head chef of an Italian fine-dining restaurant. Later, as a media entrepreneur, he learned the hard truth of neglecting brand building after losing $300K—an experience that now powers his mission to help others avoid the same mistakes. Today, Justin is the founder of FTTG Media and HosPro Academy, an AI-integrated content and consultancy firm serving both hospitality and professional industries. He has advised major names including The ANMON Resort Bintan, Zouk Group, and INSEAD. With story-driven positioning and product ecosystems, Justin equips teams to stop chasing and start attracting clients.

Proven Culinary Leader – Justin became the youngest Asian head chef of an Italian fine-dining restaurant, a role demanding mastery, innovation, and leadership in an intensely competitive hospitality market.

Founder and Director – As Creative Director of FTTG Media and founder of HosPro Academy, Justin leads an AI-powered agency that integrates content creation, food consultancy, and education for corporate and lifestyle brands.

Trusted by Institutions – He has consulted for leading organisations including The ANMON Resort Bintan, Zouk Group, Yuan Cuisine, Nanyang Technological Institute Alumni Club, Essec, and INSEAD, bridging culinary arts with modern brand strategy.